Imlil village has a variety of shops and "pensions" as well as being a base for guides and trekking parties. The route to Toubkal starts in the village. Its a progressive community and monies from tourism go into a variety of projects organised by the Village association such as litter collection and disposal and a new Community Hammam opened in November 2004.
Imlil is a base for mountain guides and muleteers who work in the area surrounding Jebel Toubkal. It is also a main entry point for those wishing to trek in the mountains in this area. The valley in which Imlil lies is periodically flooded. The most obvious evidence of the most recent flood (1995) is the wreckage of cars on the valley floor north of Imlil. At this point in the mountains, it becomes true Berber country. The almost constant hustling continues, but it feels of a much less threatening nature.
The Imlil Village Association
There is an Imlil Village Association which is using money from tourism to address the problems it brings, like litter, as well as start new projects. A local "tax" has been agreed by many of the businesses providing tourist facilities to fund projects. To date a Land Rover Ambulance has been acquired so that the valley population has a safer way of getting to hospital, litter collections have been started and a village hammam (community bathhouse) was opened on the little road up to the school.
Oddly, while the villages in the next valley don't have running water or electricity, Imlil has its own mobile phone mast: The villagers never stop texting each other.
The Imlil Association is part of the "Valleys of Imlil Association" which is an umbrella organisation which other villages are able to join to promote and plan ecologically responsible tourism and infrastructure.
When heading out, it is possible to hire a mule or donkey to carry your luggage. If you're inexperienced, or the weather looks dodgy, a guide might be a good idea too.